Daily Article of Interest for Thursday, January 14, 2010

Ooops, I missed yesterday's daily article of interest entry, and for that I sincerely apologize.  So today I'll be giving you, basically, TWO articles of interest.  I know, you might say it doesn't count because both articles are from the same place and they both address the same thing, but the information in both is very good and I think you'll find it extremely educational. 

Todays' two articles come from the HARP Social website.  There's a link to the blog on the side, plus you can just click on the link and it will take you to the article in question. 

Here is just a snippet of the entire article.  Note, this is the second of two articles dealing with the subject of monitoring your social media efforts.  The website will take you to part one of the articles as well.

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that  gives you a complete platform to listen, measure and engage with your customers across the entire social web. You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.

The subject of monitoring really hasn't come up in this blog as of yet, but it is very important, particularly to non-profits who have to account to various shareholders and donors.  Not that it isn't important to small businesses who are watching every penny as well.

Successful monitoring efforts will let you see how effectively your money is being spent.  Since the whole purpose of this blog is to give small businesses and non-profits inforamation on harnessing the power of good public relations and social media without having to break the bank, knowing who is seeing your information and responding to it, is valuable information.  I hope these articles help you gain some insight into the ever-changing and fluid world of online media monitoring.